Our firm, Purus Wealth Management, LLC, is an investment adviser registered with the Securities and Exchange Commission. We feel that it is important for you to understand how advisory and brokerage services and fees differ in order to determine which type of account is right for you. There are free and simple tools available to research firms, financial professionals and investors at www.investor.gov/CRS, which also provides educational materials about investment advisers, broker-dealers, and investing.
What investment services and advice can you provide me?
We are a registered investment adviser that offers investment advisory services to clients. Our advisory services include the Purus Asset Management service (“Wrap Asset Management”), the Comprehensive Wrap Asset Management (“Wrap Comprehensive Portfolio Management”), and the PURUS Planning Services (“Financial Planning & Consulting”). If you open an advisory account with our firm, we will meet with you to understand your current financial situation, existing resources, goals, and risk tolerance. Based on what we learn, we will recommend a portfolio of investments that is monitored at least quarterly and, if necessary, rebalanced to meet your changing needs, stated goals and objectives. We will offer you advice on a regular basis and contact you at least Annually to discuss your portfolio.
You can select in our agreement whether we are allowed to buy and sell investments in your account without asking you in advance (“discretion”) or buy and sell investments in your account only after receiving your permission (“non-discretion”). If you select non-discretion, you make the ultimate decision regarding the purchase or sale of investments. Any limitations will be described in the signed advisory agreement. We will have discretion or non-discretion until the advisory agreement is terminated by you or our firm.
Our firm does not impose requirements for opening and maintaining accounts or otherwise engaging us.
Financial Planning & Consulting is included in our Wrap Comprehensive Portfolio Management service for no additional fee. Financial Planning & Consulting is also offered as a separate service for a flat or hourly fee. We do not monitor your investments for the Financial Planning & Consulting service.
Additional information about our advisory services is located in Item 4 of our Firm Brochure and Item 5 of our Wrap Brochure, which are available online at: https://adviserinfo.sec.gov/firm/brochure/174490
What fees will I pay?
You will be charged an ongoing quarterly fee based on the value of the investments in your account. Our Wrap Asset Management fee schedule ranges from 1% to 2%. Our Wrap Comprehensive Portfolio Management fee schedule ranges from 1.2% to 2.2%. Fees depend on the value of the investments in your account. The more assets you have in your advisory account, the more you will pay us. It is important to note however that the more assets you have in your advisory account the lower the fee will be in terms of percentage of assets under management. We therefore have an incentive to increase the assets in your advisory account in order to increase our fees. Our fees vary and are negotiable. The amount you pay will depend, for example, on the services you receive and the amount of assets in your account. Our firm’s fees will be automatically deducted from your advisory account, which will reduce the value of your advisory account.
Our maximum flat fee is $20,000 and maximum hourly rate is $500 for our Financial Planning & Consulting service. We may charge an upfront retainer when you sign an agreement and charge you the balance of fees due when we provide a financial plan or consultation.
We pay the broker-dealer’s transaction fees charged to you for our Wrap Asset Management and Wrap Comprehensive Portfolio Management services. The fees for our wrap fee programs are therefore higher than a typical asset-based advisory fee.
You may also pay charges imposed by the broker-dealer holding your accounts for certain investments and maintaining your account. Some investments, such as mutual funds, index funds, exchange traded funds, and variable annuities, charge additional fees that will reduce the value of your investments over time. In addition, you may have to pay fees such as “surrender charges” to sell variable annuities.
You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.
Additional information about our fees is in Item 5 of our Firm Brochure and Item 4 of our Wrap Brochure, which are available online at: https://adviserinfo.sec.gov/firm/brochure/174490
What are your legal obligations to me when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have?
When we act as your investment adviser, we must act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts, because they can affect the investment advice, we provide you. Here are some examples to help you understand what this means:
As part of his outside business activities, Mark Larsen is a registered representative of Purshe Kaplan Sterling Investments, Inc. (“PKS”), an unaffiliated broker-dealer. Your financial professional may offer you brokerage services through PKS or advisory services through our firm. Brokerage and advisory services are different, and the fees our firm and PKS charge for those services are different. Registered representatives charge a transaction-based fee, commonly referred to as a commission, each time they buy or sell a security in a brokerage account. As a result, they have an incentive to trade as much as possible in order to increase their compensation. However, Mr. Larsen will follow his fiduciary duty and only recommends brokerage services when in the client’s best interest, for products that cannot be held with our recommended custodians. You can learn more about PKS’s brokerage services and fees at https://www.pksinvest.com/
For our wrap services, we pay the broker-dealer’s transaction fees charged to you except for U.S. listed equities and exchange traded funds, which do not have transaction fees. As a result, we have an incentive to recommend these asset types without transaction fees in order to reduce the amount of the broker-dealer’s transaction fees that we will have to pay on your behalf.
Our firm is additionally licensed as an insurance agency as Purus Insurance Services, LLC. In their individual capacity, our investment adviser representatives may offer fixed insurance products and receive normal and customary commissions as a result of any purchases made by the clients. Clients are under no obligation to purchase these products. To mitigate this conflict of interest, disclosure is made to the client at time of purchase identifying the nature of the transaction and relationship, the role to be played by and any compensation paid to our investment adviser representatives. In every case, the interests of the clients are placed before that of our representatives.
Additional information about our conflicts of interest is in Item 10 of our Firm Brochure and Item 9 of our Wrap Brochure, which are available online at: https://adviserinfo.sec.gov/firm/brochure/174490
How do your financial professionals make money?
Our financial professionals are compensated based on the revenue our firm earns from their advisory services or recommendations, the amount of client assets they service, and the time and complexity required to meet a client’s needs. In addition, they are compensated based on the type of product sold and/or product sales commissions.
Do you or your financial professionals have legal or disciplinary history?
No, our firm and financial professionals do not have any legal and disciplinary history to disclose. Visit Investor.gov/CRS for a free and simple search tool to research our firm and our financial professionals.
You can find additional information about our firm’s investment advisory services on the SEC’s website at www.adviserinfo.sec.gov by searching CRD #174490. You may also contact our firm at (949) 356-6330 to request a copy of this relationship summary and other up-to-date information.
Questions to Ask Us:
• Given my financial situation, should I choose an investment advisory service? Why or why not?
• How will you choose investments to recommend to me?
• What is your relevant experience, including your licenses, education and other qualifications? What do those qualifications mean?
• Help me understand how these fees and costs may affect my investments. If I give you $10,000 to invest, how much will go to fees and costs and how much will be invested for me?
• How might your conflicts of interest affect me, and how will you address them?
• As a financial professional, do you have any disciplinary history? For what type of conduct?
• Who is my primary contact person? Is he or she a representative of an investment adviser or a broker-dealer?
• Who can I talk to if I have concerns about how this person is treating me?